Mozilla looking for ways to increase Firefox retention

A new article posted to the Mozilla Wiki outlines a 12 steps plan to improve Firefox retention rate.

According to the introduction, just about 50% of people who downloads Firefox gets to actually try it. And 50% of those who try it keep using it actively. The plan aims to improve this download to user rate.

The plan includes changing the Firefox desktop icon text to provide a clearer cue that it is for accessing the  web, adding the Firefox icon to a visible position in the Quick Launch bar (on Windows), a more informational download page (an attached mockup resembles Safari’s download page), launching the revamped Mozilla Support site and even updating the Firefox icon.

The proposal is the result of a month length brainstorming at Spread Firefox started by JT Batson’s Overcoming muscle memory, referring to the fact that for many users the Internet is the web and the web is the blue e icon they are used to see in their Windows desktop.


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