Since recently, Mozilla has started using the term organic as a way to describe Firefox. For example, the new mozilla.com prototypes feature trees, animals and balloons to suggest this, and the ongoing Firefox 3 T-shirt design contest has the organic theme as one of the specific concepts.
TreeHugger, a blog dedicated to all things green, has an interesting interview with Paul Kim, Mozilla VP of Marketing, about how the organic concept applies to software.
The reason consumers prefer organic goods in part are that they are better for you and your family. In a similar way, what we’re suggesting is that Firefox is better for you because it’s produced in a way that respects the user.
I don’t think this dilutes the term ‘organic’, but I’m also hoping your readers will give us this feedback. We have nothing but respect for the strides the green movement has made in reclaiming some semblance of sanity in something as core to the human experience as food production. If we can stand on the shoulders of giants that’d be awesome.
Part of the interview tries to clarify that Mozilla is not trying to steal the organic “brand”. Instead, it extends the concept to a product that is equally carefully produced. But I still prefer the original meaning of organic thatÂ tells about not just Firefox but Mozilla the project: an alive entity that is made up of several organs (marketing, devs, engineers, QA, administration, communication), grows and multiplies into sub-projects, and is nourished by an active community.
So I think Firefox and Mozilla are organic with no need to stretch the concept to farming.