Warner Bros. releases Harry Potter personas for Firefox

Warner Bros. has released a set of four Harry Potter and the Half-Blood Prince personas for Firefox. So if you just can’t wait for the July 15 premier, at least you can have Harry and company staring at you all day from your favorite browser.

Harry Potter personas

Does this mark the start of a trend where studios use personas to promote their movies? Mozilla Labs is hoping it does and has started a Films section to GetPersonas.com repository.

In the meantime, Warner is getting the eyeballs.